Houston Again the Top U.S. “Mobile-Shopping-Savvy” City

Houston tops the list of “mobile-shopping-savvy” cities for the second year in a row according to the Interactive Advertising Bureau’s “Mobile Shoppers” study. Moreover, Houston consumers demonstrate a growing awareness of and sensitivity to mobile coupons, and over 80% say they access retail websites and apps on their devices.

Over three-quarters of Houston residents now own a smart mobile device. Only San Francisco can boast higher ownership rate at 78%. It’s not just smart phones among the “out and about” devices. Almost 30% of tablet owners say they recently used their devices within a store.

The top mobile-shopping-savvy cities:

  1. Houston
  2. Seattle-Tacoma
  3. San Francisco
  4. Los Angeles
  5. New York City
  6. Atlanta
  7. Chicago
  8. Dallas / Ft. Worth
  9. Boston
  10. Philadelphia

For more details see the full IAB article, or download this year’s Mobile Shopper study from IAB.